Antidote to greenwashing
Handbook for an authentic employer brand
Greenwashing is like an Instagram filter: it may look pretty, but it doesn't fool anyone for long...
In a context where more than 89% of talent would be willing to apply to a company committed to CSR, your employer brand has every reason to play the green card. But be careful, there's no question of pretending!
Role: Illustrator
Design: Yana Gurskaya
rough sketches